Why I built this

Small business owners told me they lacked the information to confidently choose employee health insurance.

Comparing insurers’ medical prices requires time and resources these owners don’t have.

The owner's decision

Which health insurer should I choose
for my employees?

Easy to compare

Monthly insurance premiums

The price of buying coverage

The missing comparison

Insurers’ negotiated prices

Different insurers negotiate different prices for the same care

Why those medical prices matter

Employees pay a share of those prices

Through deductibles and coinsurance, depending on their plan

What I built

The project

A system that turns millions of fragmented healthcare data points into clear comparisons of what insurers pay for the same outpatient hospital care. Enabling business owners to assess potential healthcare costs for employees.

My role

I defined the question, chose the data sources, set the rules for cleaning the data, and decided how to compare insurers fairly. Anthropic tools handled the coding and data processing.

First run: Alabama

I started with Alabama, analyzing prices across nearly all of the state’s major hospitals.

20
hospitals
12.9 million
price lines
342,000
comparable prices

Outpatient prices by insurer at Alabama hospitals

LOWER PRICESAverage insurerHIGHER PRICES
Blue Cross Blue Shield of Alabamapays 30% less than the average insurer
Viva Healthpays 15% less than the average insurer
Cignapays 3% more than the average insurer
UnitedHealthcarepays 7% more than the average insurer
Aetnapays 19% more than the average insurer
Insurervs. average insurer

Minus means lower prices. Plus means higher prices.

Select an insurer to compare prices across hospitalsSelect an insurer to see the analysis

−30%
vs. the average insurer

What this means for business owners

In Alabama, Blue Cross’s consistently lower outpatient hospital prices make it a strong option across the state.

Viva Health’s particularly low prices at UAB may make it attractive for businesses whose employees live near Birmingham and are likely to receive care there.

As the Alabama results illustrate, two plans can cover the same hospitals yet expose employees to very different costs for the same care.

How I built it

Data capture

Hospitals publish the prices they negotiate with insurers. But comparing those prices means analyzing an enormous volume of data.

Source: Trilliant Health MRF Data Directoryoria-data.trillianthealth.com

12.9 million
price lines
36,300
procedure codes

Data cleaning

Preparing the data for accurate comparisons across insurers required substantial cleaning and standardization.

Pricing issues
Mislabeled insurers
Removed irrelevant plans
Missing procedure codes
Sorted to
342,000
relevant prices
hospitalcodeinsurerprice
Grandview29881Viva Health$3,894
Crestwood70553Cigna$613
Marshall South70551Blue Cross$403

Price comparison

For every procedure at every hospital, I compared what insurers pay for the same care and measured the differences.

Blue Cross bundled services at five hospitals, making prices hard to compare. I uncovered the matching service codes in a New York State document, adding 25% of Alabama’s hospital market.

Source: Trilliant Health MRF Data Directoryoria-data.trillianthealth.com

Source: New York State EAPG Crosswalkemedny.org/Crosswalk/

Procedure
Arthroscopic knee surgery
Hospital
East Alabama Medical Center
Code
CPT 29881
InsurerPricevs. average
Blue Cross$3,376−37%
UnitedHealthcare$4,611−14%
Aetna$5,764+7%
Cigna$5,786+8%
Viva Health$7,306+36%

Utilization weighting

Common procedures were weighted more heavily to reflect how often they occur.

With limited public data on procedure frequency, I used Minnesota’s all-payer claims database as a proxy.

Source: Minnesota All-Payer Claims Databasehealth.state.mn.us/data/apcd/publicusefiles

More common · more weightRarer · less weight

Hospital weighting

Larger hospitals handle more procedures, so they were given more weight using patient revenue data from federal reports.

Source: Medicare Hospital Provider Cost Reportdata.cms.gov/provider-compliance/cost-reports/hospital-provider-cost-report

Using AI from research to execution

Leveraging Anthropic tools, I identified and evaluated public healthcare data sources, analyzed hospital prices, shaped the narrative, and designed this website.

This project demonstrates how I use AI to take a complex business question from initial research through to a finished product.

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